Connexis Search Group
A Recruiting Firm Case-Study
At Leads-r-us, we take great pride in our ability to help businesses achieve their goals through highly targeted and effective digital marketing strategies.
In this case study, we'll highlight how we assisted Connexis Search, a recruitment firm specializing in niche medical-orientated industries, in finding new clients and reaching the top of Google search results.
Challenge
Solution
Results
Connexis Search faced a unique challenge in the recruitment industry. They needed to reach potential clients in specific medical niches but were struggling to get noticed by these clients online. They had tried a variety of digital marketing strategies and even other firms but weren't seeing the results they were hoping for. The owner spent countless hours working after hours and on the weekends managing his company's marketing efforts. He was trying to run their Google ads and create content for their blogs.
Our team at Leads-r-us recognized that longtail keywords were the key to success for Connexis Search. We implemented a highly targeted keyword strategy focused on these specific medical niches and worked on consistently getting them to the top of Google search results.
We used a combination of search engine optimization (SEO) and pay-per-click (PPC) tactics to help Connexis Search achieve this goal. This included optimizing their website content with the longtail keywords we identified and developing high-quality links and other strategies to help increase their online visibility.
Thanks to our targeted approach, Connexis Search has seen a significant improvement in online visibility and success in finding new clients. They now consistently rank at the top of Google search results for the keywords we targeted, which has resulted in increased traffic to their website and more leads generated.
Our efforts to improve Connexis Search's digital marketing strategy paid off in a big way. On average, they now receive four qualified leads per month due to our marketing efforts. Even more impressively, they've converted many of those leads into new clients for their business.
In 2022 Leads r- us delivered 22 new leads. Eleven of those turned into clients, and the resulting income of $150,000 more than paid for the cost of advertisement. Connexis Search has seen a 300% increase in new clients this year, thanks to our targeted marketing strategies. This has been an enormous boost for their business and has allowed them to continue to grow and expand their services to more clients.
Before working with Leads-r-us, Connexis Search was spending a significant amount of time and money on digital marketing strategies that weren't yielding the results they were hoping for. In 2019 connexis had an avg. 20% impression share and a 2% CTR or click-through rate. They were understandably frustrated by the lack of progress and struggled to make any real headway in their industry.
With our targeted and practical approach, they could save time and money while achieving the desired results. Now Connexis is reaping the benefit of being 60% more visible on google and sitting comfortably at the top with a 90% impression share, 90% absolute top-of-page rate (the very first ad, above other ads), and 10% CTR! Our team was able to take on the heavy lifting of digital marketing, allowing Connexis Search to focus on what they do best - finding top talent for their clients.
Overall, we're thrilled to have impacted Connexis Search's business significantly. By saving them time and money while generating new clients, we've been able to help them achieve their goals and grow their businesses in ways they never thought possible.